25 Best Pet Toys and Products to Make Every Day a Little Happier

Key takeaways

  • It’s Happy Pet’s 25th anniversary. To celebrate, we’re sharing our 25 best pet toys, loved by pets and their families.
  • Our best dog toys include treat toys, plushies, fetch toys and BetterBone chews - as well as our bestseller of 15 years, the Migrator Pheasant.
  • Our best cat toys include scratching ramps, interactive tunnels, and our bestselling Tabby Patch Flippy Goldfish.
  • We also share our top pet products, including grooming, feeding and sleep accessories, so you have everything you need for a happy pet!

Happy Pet is celebrating its 25th anniversary this year with the launch of Happy Pet Day - a new national event dedicated to recognising and returning the joy that pets bring. 

For over two decades, we’ve been designing thoughtful products to make everyday life a little happier for pets and their families. To celebrate this milestone, we’ve rounded up our 25 best pet toys and products to help you find the perfect treat, toy or essential for your furry companion. 

Our Best Dog Toys

1. Minion Double Tugs 

The Minion Double Tug brings everyone’s favourite mischievous characters to your pup’s toy box. Choose your favourite from our three character designs— Bob, Stuart or Kevin—or collect the whole Minions crew over time.

From Double Tug Bob, with his short, bald look and mismatched eyes, to mischievous Double Tug Stuart, complete with his iconic hair part and cross-armed stance, and tall, two-eyed, sprout-haired Double Tug Kevin, there’s a Minion to suit every pup.

Dogs see best in blue and yellow shades[1], so the toys’ colours make them super engaging, while the crinkle materials and internal squeakers add plenty of interest to playtime. Each Minion toy also features a super-strong rope, so it can withstand even the most enthusiastic games of tug. Plus, with two sizes available for small and large breeds, there’s a Double Tug friend for pups big and small.

2. The Very Hungry Caterpillar™ Treat Toy

Bring a little storybook magic to playtime with The Very Hungry Caterpillar™ Treat Toy. Inspired by the much-loved children’s classic, this colourful caterpillar gives both kids and pets something to enjoy—from its familiar character design to the treats tucked inside. It’s a fun way to bring the whole family together at playtime.

The plush caterpillar encourages dogs to forage and work out how to reach their hidden kibble, adding a little extra challenge to play. Crinkle material and built-in squeakers provide plenty of interest along the way, keeping curious pups busy as they sniff, search and chew their way to tasty treats.

3. The Very Hungry Caterpillar™ Apple Rope Tug 

If you’re looking for a way to keep your active dog stimulated while they’re at home, The Very Hungry Caterpillar™ Apple Rope Tug could be a great addition to your toy collection. 

Perfect for an afternoon play session to burn off excess energy, not only does the Apple Rope Tug look cute in any toy basket, but it also encourages high-energy tug-of-war play that strengthens the bond between pups and their families. 

And when you need a break, the plush toy is filled with squeakers and crinkle material that encourage independent play and provide vital mental stimulation, allowing your pet to sit and chew for a while without distraction. 

4. Lamb Chop® Dog Toys

This ultra-cuddly toy based on Shari Lewis' beloved Lamb Chop sock puppet character was so popular in the U.S. that we had to bring it across the pond so UK pets could enjoy it too! 

Super soft and undeniably adorable, the Lamb Chop plush is perfect for snuggling, carrying around and even playing fetch. The toy also features hidden squeakers for extra fun, making it more than just a plushie. Whether you have a big, bounding Labrador or a sweet little Poodle, the Lamb Chop comes in both medium and large sizes, making it the perfect cuddle companion for pooches everywhere. 

5. The BetterBone Range

If you’re on the hunt for dog toys for chewers, the BetterBone range should be your first stop. We love these chew toys because they’re healthy, safe and durable, with no rawhide, nylon, or artificial colours or flavours for our precious pets. 

The toy’s trident shape features dental nubs, ridges and smooth ends designed to massage gums and clean teeth effectively, promoting great dental health for your furry friend. They’re also perfect for an afternoon session of quiet, independent play while you get on with work or just take a moment of rest.

BetterBone chews are available in multiple sizes, thicknesses and flavours, so there’s something for every size and breed. BetterBone Soft is great for teething puppies, seniors, and soft-to-light chewers, while BetterBone Medium is ideal for everyday chewers. BetterBone Hard is intended for strong, tough, and aggressive chewers who need that extra bit of challenge and durability. 

6. The Migrator Pheasant Soft Dog Toy

A longstanding bestseller for 15 years, the Migrator Pheasant is perfect for enthusiastic fetch play while remaining soft enough to cuddle. Made from high-quality fabric and featuring lifelike squeaker sounds, this toy is perfect for retrieving breeds such as Spaniels, Pointers, Retrievers, and Setters. 

We've added the Migrator Pheasant to our list because it was thoughtfully designed to stimulate your pup’s senses, indulge their natural hunting instincts and keep them engaged for hours of cuddling, chewing and fetching.

7. Oggles

Available in three character variants, the Oggles Dog Toy is a bright, fun, portable companion for your dog, perfect for taking on trips and adventures. 

The funny, fluffy character features a soft plush exterior that’s ideal for cuddling or play and a durable squeaky ball inside that activates with a simple squeeze, sparking your pup’s curiosity and excitement. Ideal for long car journeys or holidays, the Oggles Dog Toy will keep them entertained for hours!

8. Highland Cow

If you haven’t been part of the Highland Cow trend, then where have you been?! This iconic Scottish farm animal has been featured on mugs, cushions, and even clothing over the past few years, so it’s only right that our pets enjoy it too. 

Undoubtedly one of the most popular dog toys in our collection, the Jumbo Highland Cow is both a fun playmate and a companion, with built-in squeakers to add an interactive element to playtime. Whether your dog is a larger breed that loves to wrestle or a smaller pup who needs a nap buddy, the Highland Cow is the perfect soft toy for dogs of all sizes. 

9. Big Buddie Fritz the Frog

This large, cuddly dog toy is another one of our bestsellers. Fritz the Frog is a soft, durable and comforting companion that also comes with a lifelike voice box that produces a sound when your dog squeezes it. Fritz can be snuggled up to at naptime, chewed during quieter moments during the day or thrown for games of fetch - that’s an easy five stars from us!

10. Extreme 2 Knot Tugger

If you’re on the lookout for tough dog toys for a larger pooch like a German Shepherd or a Labrador, you need to try the Extreme 2 Knot Tugger. 

Designed to withstand even the toughest chewers and roughest play, this tug toy features a super-thick premium rope and twisted design with frayed ends. It’s also great for supporting your pet’s overall health—encouraging them to stay active and engaged while taking care of their teeth and gums.

Our Best Dog Balls

11. Grubber Tough Rubber Football 

The Grubber Tough Rubber Football toy is a durable, 100% natural rubber interactive toy designed to promote exercise, independent play and good dental health for pups of all shapes and sizes. Whether thrown across the garden or out on the move, the rubber ball can provide hours of chasing, chewing, and bouncing.

And if you need a moment of peace, the football’s unique design makes it easy for your dog to pick up, encouraging independence and natural play. It also serves as an excellent throw toy for games of fetch when you want to get involved.

12. Frame Ball

When asked about tough dog toys for chewers and larger breeds, we often recommend the Frame Ball. Built for dogs who love to play hard, this unique open-frame ball is crafted from premium natural rubber and designed to withstand rough play while remaining gentle on your dog’s teeth and gums.

13. Breeze Ball

A favourite among dogs who love to chase and play, BevelTech™ Breeze Balls facilitate safe, healthy fun, with rounded hole edges that maximise airflow and tear-resistant material that’s non-toxic and free of phthalates. The toy also floats on water and can be used in bouncing games, so it’s a great one to take to the beach or on holiday.

Our Best Cat Toys

14. Tabby Patch Flippy Goldfish

The Tabby Patch Flippy Goldfish is one of our best cat toys, loved by furry felines and their families. Designed to mimic the lively movement of a real fish, this interactive toy features a built-in flipping mechanism that makes it wiggle and flip when touched, helping your cat exercise their natural hunting instincts and holding their attention. 

15. Cardboard Cat Scratcher Ramp with Catnip

Cats all over the UK love this fun and interactive scratching ramp. It gives them a chance to scratch, play and indulge their natural instincts. Thoughtfully designed to be durable and ideal for vigorous scratching, the Cardboard Cat Scratcher Ramp helps keep your cat’s claws in great condition by encouraging them to scratch safely and without destroying your furniture! There’s even a little hole on the side for you to store treats and toys.

16. Tabby Patch Black Check Cat Tunnel

The Tabby Patch Blank Check Cat Tunnel is the perfect hideaway for curious cats. The pop-up, interactive tunnel features sensory crinkle fabric, a hanging toy at the entrance for swatting and batting and a peephole on top. As a bonus, it will look super stylish in your home and also folds flat for easy storage when not in use. 

Our Best Pet Sleep and Travel Products

17. Checkra Round Pet Bed

Let your pet relax in style with this round, sculpted plush pet bed. Created using ultra-soft materials, the Checkra Pet Bed creates a snug, nest-like space, making it ideal for dogs and cats who love to feel cuddled and protected. It’s also available in two neutral colours (Latte and Graphite Grey) that will blend seamlessly with any décor.

18. Oslo Pet Bed

Designed to keep cats cosy, the Oslo Pet Bed is a stylish and sophisticated sleep pod made with a soft, fleecy cushion and premium materials. The bed is available in elegant Sandstorm and Dove Grey colours, offering the perfect blend of style and functionality for cat families everywhere. If only we sold a human-sized version…

19. Leash Wraps

If you have a new pup who gets a bit nervous when out and about, or a dog who doesn’t like to be petted by strangers, you can communicate their needs with one of our eye-catching leash wraps. These are super popular with dogs and their families due to their bright, bold appearance and informative messaging. They’re also great for service animals and pups in training.

20. Boot & Bumper Car Cover

Ever been on a long car journey and realised your dog had wrecked your boot? Thankfully, this heavy-duty Boot & Bumper Car Cover will help you protect your car during those special days out with your pet, so you have one less job to do at the end of a long drive.

Designed to fit in most car boots and crafted from tough, durable materials, the cover will shield your vehicle from all that pesky pet debris—mud, sand, pet hair, spills and scratches—all while keeping them comfortable with a luxury padded bottom. It’s also easy to wipe clean and fully washable, making it a must-have for pet parents everywhere.

Our Best Pet Grooming Products

21. Puppy Grooming Starter Set

Grooming your new pup is a wonderful bonding opportunity, but it can also be a bit stressful if you don’t know what you’re doing or you don’t have the right kit. This is why we recommend the Puppy Grooming Starter Kit for new pup families. 

Suitable for all breeds and coat types, this kit provides everything you need to keep your puppy clean, comfortable and looking fantastic. There’s a flexible palm brush that gently massages their skin and removes loose hairs, a ball pin brush that reduces tangles and knots, and a flea comb, which is essential when checking for (and removing) fleas, lice and eggs. 

22. Dog Bamboo Dematter

Our Bamboo Dematter is another essential for your pet’s grooming routine, especially for breeds with thick, double or shedding coats like Huskies and Samoyeds. Eco-conscious pet parents will also appreciate that the dematter is developed using bamboo materials, making it better for the planet than other plastic alternatives. It also has an ergonomic handle that provides a secure and comfortable grip for easy dematting sessions.

This specialist tool features a double-sided comb that works as both a dematter and an undercoat rake to remove stubborn mats and excess fur. It also features rounded pins to minimise irritation and discomfort. 

Our Best Pet Feeding Products 

23. Speckle Bowls

Busy pet families love our stylish and durable Speckle Bowls because they’re strong, easy to clean and dishwater safe. Made from high-quality stainless steel, these bowls are rust-resistant, hygienic and built to withstand wear and tear from eager paws. They’ll also look super stylish in your kitchen.

24. Double-Walled Stainless Steel Pet Bowls

If you’re looking for an extra-durable feeding bowl that will stay sturdy during dinner time, our Double-Walled Steel Pet Bowl will do the trick. With a stylish dark blue finish and rust-free, hygienic material, this bowl is a stylish and functional must-have for larger dogs with strong jaws and a high food drive, such as Great Danes and Irish Wolfhounds.

25. Cactus Puzzle Feeder

This quirky Cactus Puzzle Feeder turns dinner time into a fun and stimulating game for curious cats and problem-solving pups. With sliding panels and interlocking parts, it calms fast eaters and challenges your pet to sniff, slide, and solve their way to tasty kibble or treats. Puzzle feeders help enthusiastic pets to slow down at meal times, reducing air gulps and easing digestion. 

Explore the full collection 

For 25 years, Happy Pet has provided thoughtful, safety-tested pet toys for some of the UK’s leading retailers, including Pets at Home and John Lewis. Today, we’re bringing this same expertise directly to pet families. 

Every toy in our collection is designed by pet lovers, with real-life play, enrichment and adventures in mind. Whether your companion loves to chew, chase or snuggle, our best pet toys are designed to bring a little more joy to everyday life.

Explore our full collection and discover products made for happy pets and the people who love them. If you buy one of our 25 favourites listed here, we’d love to see your pet enjoying it! Tag us on socials at @happypet_UK (Instagram) or happypetproducts_UK (TikTok).

References

[1] Animal Friends Pet Insurance. “What colours do dogs see?” Retrieved 2026 from: https://www.animalfriends.co.uk/dog/dog-blog/what-colours-can-dogs-see/


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