Happy Pet's Trade Show Event - Bigger than Ever


At a new venue in Solihull, guests were invited to see, try and buy nearly 2,500 Happy Pet and Komodo reptile products, and enjoy a preview of over 300 new product lines. Taking two and a half days to build, the exhibition invited visitors to wind their way through over 40 different sections of products, with exclusive show offers and deals available in each area.

With a global guest list, including customers from Southern Ireland, the Netherlands, Norway, Poland, Sweden and even Hong Kong who flew in to attend the show, record orders were being placed during the day before customers and the Happy Pet team let their hair down for an exclusive evening of 80’s entertainment.

This year saw the launch of many new lines including a brand new range of stainless steel feeding bowls under the Pet Platter brand, and Tweeter’s Treats, a range of seed treats and minerals for birds, including tailored ranges for budgies, canaries, and parrots. Also proving popular were the extended Critter’s Choice and Nature First ranges for small animals whilst the addition of colourful cat scratchers within the Paw Pads range received a positive response.

In the Komodo reptile range, there was a great deal of interest and orders for the new Ecology Tortoise Habitat which has been launched to sit alongside the current range of Ecology wooden vivariums, as well as a brand new range of Nano Habitats, on display complete with live stock, which demonstrated how perfect they are for mini beasts such as beetles, frogs and spiders. Komodo’s reptile experts were once again on hand to greet guests with live reptiles and discuss all aspects of their care and the huge opportunities for retailers with the Komodo brand and the merchandising solutions available.

Before leaving the exhibition, customers were introduced to the refreshed Kudos bedding range. For the first time, customers were able to view the three new collections taking in every style, shape and design at their own pace, something which makes the Showcase exhibition unique. “Innovation is key to Happy Pet’s success and it’s great to see the positive response to our new Autumn/Winter Kudos collection” said Greg Hendry, Managing Director at Happy Pet, “It can be difficult to appreciate the superior craftsmanship of these designs through brochures and online so, as with all our products, Showcase is our opportunity to demonstrate to the industry that the quality of design and construction is consistent across the whole range”.

Business then turned to fun in the evening with 250 guests taking an enthusiastic look back to the 80’s decade with legwarmers, big hair and shoulder pads aplenty and Ghostbusters, Adam Ant and Prince making special appearances. Guests were serenaded by Tom Cruise during cocktails in true Top Gun style and dinner was followed by a lively performance from a Michael Jackson tribute who thrilled the audience. When the time came for headline act Tony Hadley to perform, helping all to relive the 80’s performing one hit after another, he was greeted by an exceptionally enthusiastic crowd on a packed dance floor who were more than happy to dance the night away to every song.

“Each year Showcase takes hours of planning but it’s all worth it when we see how much fun our guests have” explained Greg “Our customers were the real stars again this year, embracing not only the theme of the 80’s but also giving the entertainers a great welcoming atmosphere. It’s such a relaxed and friendly environment where our visitors enjoy some great business opportunities and have a fantastic night out too”.

All of Happy Pet’s new products are now available to view on the Happy Pet website and www.komodoproducts.com. If you're interested in attending next year’s Showcase event, keep an eye on our news page for more details.